Search engine optimisation is widely regarded as being one of the best methods of promoting a website. It offers inexpensive and highly targeted visitors to your website and, depending on your keywords and how well you rank for them, it can mean a mass of traffic arriving on your website every single day. One of the most important aspects of an optimisation campaign is efficient and ethical SEO link building.

All of the major search engines use the link profile of a website to determine its value. A link is seen as an editorial vote by one website for another and, as such, the links you receive should be coveted as highly valuable and useful to your online success. However, it isn’t just the amount of links that the search engines consider – they also look at the quality or authority of those links.

The greater the authority of a website that links to you, the more weight that link will carry when compiling search engine results. This means that SEO link building is not just about building as many link as possible but it is about finding link building methods that will yield a good number of authoritative links on a regular basis.